Michelle Calvert,
Regional Director

Creative & Managing Director, Lucid Communications

MICHELLE CALVERT WAS BORN at a very young and tender age.

Shortly thereafter—about 30-odd-years—she decided to start up a modern lifestyle PR agency focusing on niche marketing and changing perceptions. Calvert’s plan to implement strategic PR and media relations to help companies communicate, stand-out, grow-brand, build-buzz, and above all else: demand publicity has proven to be successful moving into her 7th year in business. With a diverse client base she leaves the big-box, traditional, over-priced PR agencies behind in her dust.

Calvert’s background is largely based within the fine arts field, and holds a BFA in Dance that, oddly enough, led her to pursue a post graduate degree in multimedia and marketing from Los Angeles Mission College in California. It was in Los Angeles where Calvert formed Lucid, fell utterly in love with fashion, and started her career as a web/graphic designer and promotional representative for various local beauty companies, and fashion designers.

Calvert most recently has accepted the position of Regional Director of Fashion Group International Toronto (FGI) after sitting on the board for two years, and is looking to help leverage the industry, particularly in Canada. She teaches at the International Academy of Design and Technology PR to the Fashion Merchandising students, is a member of Minimidimaxi—The Canadian Fashion Stage, and The Spoke Club—a private members club. Additionally, Calvert volunteers for organizations such as: Rethink Breast Cancer, The Regent Park School of Music, The MacLaren Art Centre, and also runs her own fundraiser in memory of her mother, Gloria, Hit the Slope for Hope. This is a charity ski event to raise funds and awareness to help build the Simcoe-Muskoka Regional Cancer Centre at Royal Victoria Hospital in Barrie.

Her entrepreneurial spirit, ambition, vision and a trendsetting edge clearly distinguishes her from the rest in the industry—Calvert has got chutzpah*. Her passion for fashion, interior design and lifestyle trends enables her to help companies build a stronger client/customer base, and set them apart from their competitors—bottom-line.

* chutz·pah also hutz·pah n : (Yiddish) unbelievable nerve; esteem; boldness.

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